what clan level is needed to have 50/50 members in angry birds evolution
26 Jun 2017
Mobile App Success Story: How Angry Birds Did Information technology
Quick question: Who doesn't know Angry Birds? From kindergarten to older people, everybody can recognize the prototype with the red, frowning bird. Since it doesn't need whatever presentation let's go straight into the middle of the story and to discover what are the elements that contributed to this fame.
Image Source: https://www.angrybirds.com/games/angry-birds/
Brilliant Idea
Information technology all started in Finland, simply before reaching this enormous success the company that created the game had some failures which made them sympathise the best way to build an amazing app. Does it sound familiar? No, we are not talking about Supercell, which tells the same story when it comes to Clash of Clans. But Rovio Entertainment, the company behind Angry Birds had a similar trajectory when they created Aroused Birds. Don't get us wrong. Nosotros are non proverb that you demand to move to Finland and to kill tens of games before winning your first $1 Million. Nosotros merely desire to highlight that you can conquer the world (in terms of development) from any country and that yous have to work hard and to observe what works and what doesn't to sympathize your customers' needs.
Image Source: http://www.rovio.com/careers/life-at-rovio
How Angry Birds Did It
This is non about birds and pigs anymore because Rovio created an unabridged entertainment industry effectually the game and now even more than with the new release, Angry Birds: Development. Merely let'south see the methods that helped the company to promote these hilarious games.
Image Source: https://www.pinterest.com/diegoiasscrios/angry-birds/
App Shop Optimization
Y'all can't start any strategy without a perfect app store page. Yous know the old saying: "All roads pb to … app store (not Rome in the mobile earth)." Every marketing campaign drives all potential users to the market place and so it makes sense to concentrate a bang-up part of your efforts on creating an impressive app icon, gathering the most attractive screenshots and describing your app in an interesting manner.
Here is an example of the best mode to astonish your customers. And you need to scout likewise the preview video to empathize our point. In case of Angry Birds after existence featured by Apple tree as the game of the calendar week it reached the get-go place on App Shop from the position 600, similar Wired wrote.
Monetization Strategy
For increasing the company budget the apps are offered for gratuitous when users desire to download them but they contain ads and in – app purchases. Freemium model allows customers to enjoy the game at the beginning and when the addiction reaches high levels they are ready to pay for premium features. Moreover, reserving some space on the screen for promoting other companies' products is a strategy practical by many game studios. It requires an impressive amount of data to manage these techniques but after creating such a phenomenon with this game, information technology was easier for the team responsible with the marketing efforts to reach the wanted results.
Image Source: https://www.howtogeek.com/141159/htg-explains-why-free-ad-supported-apps-may-be-more-expensive-than-paid-apps/
Content Marketing
It is enough to add Angry Birds on Google Search and the unabridged screen is filled with websites and articles that promote the games. The official pages of Angry Birds and Rovio provide all types of news related to the products and even with information about the company management and strategies. Everything is revealed to all the customers interested in the evolution of the make. Let'southward not forget about YouTube channels and other social networks that make the job easier when it comes to spreading the word about acme games.
Image Source: http://www.rovio.com/news
User Generated Content
A huge community was congenital around Angry Birds. These days it is not plenty to just play a game. Users feel the need to too share thoughts, achievements and ideas with other fans. People relish the events and the contests based on the themes produced by Aroused Birds products and even if they are not addicted players they still send their creations for winning the prizes. This is another method for engaging users and to make them your trustful ambassadors. The Angry Birds Mania generated a lot of campaigns even for saving real birds' habitat in Polynesia. Who would believe that goofy characters will create this impact?
Paradigm Source: https://www.facebook.com/angrybirdsfriends/
Cross – Promotion
If yous discovered our tutorial on how to create a strategy based on cantankerous – promotion you are probably designing your "More Games" button at present. Simply we will requite y'all one more proof that this approach really works when you take a great drove of games nether your chugalug. Just look at Rovio and you volition understand how an astonishing game can promote its other siblings (and the number is astonishing in this case) in front of its users. The challenge is to create the kickoff unforgettable one to attract the huge wave of customers. And nosotros didn't even mention the movies that followed after the big hit.
Image Source: http://www.rovio.com/games
Bonus Tip: Build Your Make.
Did you lot know that more than than 50% of Rovio's revenue comes from products different than mobile games? On their website, you lot can see a section where yous tin buy all kinds of sets and costly toys or even wearing apparel and accessories with your favorite characters. We are living in an era when kids want those famous pictures all effectually them, in their schoolhouse bags, on their walls and fifty-fifty on their pajamas. And the creators of Angry Birds understood this trend, providing them with an easy way to purchase the desired items. This is a very useful lesson for everybody for encouraging fans to increase their involvement in the brand.
Image Source: https://www.angrybirds.com/shop/
Final THOUGHTS
We can end now our journey through the amazing earth of Angry Birds admitting that it is very hard to attain the same level of success as Rovio did, simply it is not impossible. Take a look at the trends, work hard to impress users with new features and trust your ability to create something that will final over years. Possibly that's the key that will open the path for your triumph.
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Source: https://appsamurai.com/mobile-app-success-story-how-angry-birds-did-it/
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